Selling not through convincing, but through connecting

I was sitting and staring at the monitor of my computer for many days now, not knowing what to write about. I’m working on new offers and at the same time, trying to figure out my messaging.

How should I make people trust me, to understand, to resonate and eventually, to buy as well?

Because to be honest, I also need to make money somehow, but I realized that I don’t want to do it in the pushy, salesy way in which most small (or big) businesses are doing it. No, that’s not me. I’m not going to push other people to buy or scare them that my products are low in stock or whatever fear based tactics others are using.

I’m not that type of a person.

I’m convinced that you can sell while at the same time connect with people on a deeper level. I think that if in your messaging your main goal is not to sell, but to connect, you might actually make more sales because you are not pushy - you know your values and you want to treat others with respect and humility, just like you want other people to treat you.

Artists are used to connecting with their art on a deeper level, so it’s logical and natural for them to want to do the same with other people as well.

We thrive in deep connections. We love deep conversations. And we hate to sell our art because we feel that there is something wrong about how most people do it.

We are very sensitive souls who can sense mischievous intentions or bad energies behind kind words and promises.

It’s no wonder why we are so deeply against marketing our art on social media, when we see what’s happening all around us in online space but also in life.

But recently I realized this: how can people connect with my art and eventually buy it, if I myself don’t value it enough to market it?

If you value your art, shouldn’t you naturally want to talk about it and praise it?

Or what if it’s not your art… what if you don’t value yourself enough that you don’t feel the need to be praised and shared with others?

Let me tell you, this was a big realization for me.

So coming back to where I started this writing at:

If you’re also sitting and staring at the monitor, not knowing what to write about, it might basically mean that you just care a lot about it.

And it’s a good thing.

Because if I didn’t care so much about what to write in this post, it might come out very shallow and maybe even salesy, which scares people off.

The point is to not let your carefulness stop you in writing.

Don’t let your carefulness stop you praising and marketing your art, offers or yourself.

You’re worth the praise and your art is worth it too.